Tina CMS developer who pairs Git-backed content with the visual editing your marketing team will actually use

Tina is the headless CMS that uses Git as its database. Content lives as Markdown, JSON, or MDX files in your repository; editors use a polished visual interface that commits changes back to Git. The workflow fits developer-led teams who want their marketing-team writers to edit content without breaking deployment, branches, or version control. Tina Cloud handles the visual-editing back-end; the open-source version self-hosts.

• Documentation sites and marketing sites where the engineering team and writers share the same repo
• Static-site generation projects (Next.js, Astro, Hugo) where Git-backed content is already the natural workflow
• Multi-environment content workflows where staging content is a feature branch and production is main
• Teams who want to keep content in version control for audit trails, atomic deployments, and rollback safety

Tina is best when the content volume is moderate, not enormous

Hundreds of pages of MDX in Git is fine; tens of thousands becomes operationally heavy because every save is a Git commit. For very high content volume, a database-backed CMS is more appropriate.

The visual editor has a learning curve for non-technical writers

Tina's editor is polished but it is closer to a developer tool than to WordPress's WYSIWYG. Marketing teams used to TinyMCE need onboarding.

Tina Cloud free tier is generous; paid scales by editor seat

Pricing per editor not per content volume. A team of 10 marketing writers costs more than a team of 2 even if the content volume is identical.

One senior on every engagement

I am the senior on the call, the senior on the architecture review, and the senior who answers when something breaks at 11pm. The build is delivered with senior engineers from Seahawk Media under my direction; the kickoff and the handover are with me directly.

Real Tina experience, not "we read the docs once"

The Tina space is full of agencies that bolted the platform onto a generic offer. The questions a senior Tina developer answers — content modelling, schema migration, performance, observability, multi-environment workflows — are the questions you actually need answered, and that is where the engagement earns its fee.

Modern stack pairing

Most Tina engagements pair the platform with Next.js, Astro, or a modern frontend stack. I have shipped both sides of that pairing across 50+ projects. The integration patterns, the deployment topology, the SEO transport on migrations — all of it has been done before, and you get the lessons rather than paying for them in your project.

I take on a small number of Tina engagements at any given time. Two shapes that fit best:

Project — 4 to 12 weeks, fixed-price. Clear scope (a content migration, a Studio customisation, a performance audit, a build from scratch). Discovery week first, then a fixed-price quote. Most projects land in the 12,000-60,000 USD range.

Retainer — 8 hours per week, monthly. Ongoing Tina engineering support after launch. Schema evolution, new feature work, integration help with adjacent stacks. Typical retainer 6,400-12,800 USD/month depending on complexity.

Booking sequence: 30-minute call, you describe the brief, I tell you which shape fits and the price range. No sales deck, no qualification screen. If I am not the right person, I will tell you on the call.

• Tina in the headless CMS directory Tina vs Decap vs Sanity — when Git-backed beats database-backed.
• Migration from WordPress to Tina + Next.js Pattern for the WordPress-leaving team that wants to keep editorial control.

Book a 30-minute call. By the end of it you will know whether Tina is the right pick for your brief, what the realistic scope is, and a price range that fits your budget. If Tina is not the right answer, I will tell you and recommend the alternative.