Paste your domain. We'll show you whether ChatGPT cites your brand — or your competitor's.
The tool derives five buyer queries that someone in your category would ask ChatGPT, runs each through Google with AI Overview detection, and reports whether your brand cites in the top 10 organic results that AI assistants pull citations from. Free, takes about 30 seconds.
Per-query breakdown
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What this checks, and what it does not
The tool runs five real Google searches in your category and reports two specific things: whether your brand appears in the top 10 organic results (the pool that ChatGPT and Perplexity draw citations from), and whether the query has triggered a Google AI Overview today.
What it does not do: it does not query ChatGPT, Perplexity, or Gemini directly — that is a paid programme, not a free tool, because each prompt costs real money and the results need to be tracked over time to be meaningful. The tool gives you the directional baseline; the audit on the GEO / AI SEO programme page is the real version.
If you want the tracked-over-time version, the audit ships in 4 weeks for £2,500 and includes citation tracking across ChatGPT, Perplexity, Gemini, and Google AI Overviews on a 30-prompt battery, plus a 90-day priority roadmap.
What is an AI citation, and why it matters
An AI citation is when an answer engine names or links your brand or page as a source inside its generated answer. When someone asks ChatGPT, Perplexity, or Google AI Overviews a question and the answer says "according to X" or links X, that is a citation. In AI search, the citation is the win. The user often never scrolls to the blue links, so being inside the answer is the new equivalent of ranking first.
This matters more every quarter because a growing share of searches end without a click. If the answer engine resolves the question in its own response, the only brands that get attention are the ones cited as sources. Traditional rank tracking misses this entirely: you can rank page one and still be invisible in the AI answer, or rank page two and be the source the model quotes.
How to improve your AI citation rate
Four levers, in order of impact. First, answer the question directly in the first one or two sentences under a clear, question-shaped heading, because models extract self-contained passages. Second, add FAQ and schema markup so the structure is machine-readable. Third, keep the page fast and server-rendered so crawlers see the content without running JavaScript. Fourth, build consistent brand mentions across the web, because models corroborate facts that appear in multiple independent sources. The GEO and AEO playbook covers the full method, and the AEO vs GEO vs SEO breakdown explains how the research changes.
Frequently asked questions
What is an AI citation?
An AI citation is when an answer engine like ChatGPT, Perplexity, or Google AI Overviews names or links your brand or page as a source in its response. Citations are the AI-era equivalent of a ranking: they put you inside the answer, not just in the blue links below it.
Is the AI citation checker free?
Yes. Enter your brand and a query and it tests whether you appear in AI search results, with no sign-up. It is a quick visibility baseline, not a tracked-over-time rank-monitoring subscription, which is the paid GEO programme.
How does the tool check if my brand appears in AI search?
It runs real searches in your category and reports whether your brand appears in the top organic results that ChatGPT and Perplexity draw citations from, and whether the query has triggered a Google AI Overview. It gives a fast directional read on AI visibility.
How do I get cited by AI search engines?
Answer the question directly in the first sentence under a clear heading, add FAQ and schema markup, keep the page fast, and build consistent brand mentions across the web. AI engines cite sources that are structured, authoritative, and easy to extract.