SEO, AEO & GEO GUIDES
Technical SEO, AI Overviews, ChatGPT citations, schema markup, and what is actually changing in search in 2026. Practical and measurable.
Choosing an SEO agency in 2026: a working framework
How to choose an SEO agency in 2026. Four-question framework, four agency tiers, real pricing, the signals that distinguish a serious one from theatre.
AEO and GEO in 2026: a working playbook
How to win citations on AI Overviews, ChatGPT search, Perplexity, and Bing Copilot in 2026. Structural moves, not tactical ones.
Programmatic SEO without the index-bloat trap
How to ship programmatic SEO at scale without triggering the Helpful Content Update. The pattern from HostList.io at 28K pages.
How to run a technical SEO audit in 2026
The technical SEO audit methodology I actually run on Seahawk client sites in 2026, with named tools, prioritised remediation, and output format.
SEO for operators in 2026: a working guide
Classic organic, AI Overviews, programmatic content, and generative-engine surfaces. The four SEO surfaces in 2026 and how to win across all of them.