london · web design
Web design in London, built by the person who quotes it.
A Notting Hill studio for London businesses whose last website became a ticket queue. You work with the person who quotes, designs and builds, on WordPress, Next.js or Astro, with every URL that earns traffic kept through the move.
brief to launch
Six stages, and the pages that rank stay ranked.
As you scroll, the frame follows one dated site through the audit and the URL map, then the new design replaces the old one, and the launch ends with search traffic holding.
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Brief
We define the problem in one sentence. It may be a site your team cannot edit, pages that load slowly on a mobile, or a brand the site no longer reflects. I inspect your current site before the call. So the half hour goes on your business, not introductions.
- you get
- A recommended stack. A price range you can take to your partners.
- moves on when
- We agree the website is the problem, not the offer or the traffic.
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Inventory
Every page that earns visits or links goes into a list from Search Console and the current sitemap, tagged keep, rewrite or retire. Content is agreed here, because copy written during the build is the most common reason London projects run late.
- you get
- A content plan. It accounts for every existing URL.
- moves on when
- You approve what stays, and agree the changes and removals.
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Spec and price
The plan becomes a written specification. It also becomes a redirect map for moving URLs, with a fixed price in pounds across three milestones. If you paid for discovery, that fee is deducted from the build.
- you get
- The specification. The redirect map. A fixed quote.
- moves on when
- Every page with traffic has a mapped destination. The price is fixed.
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Design
Page structure comes first. Designs for the main templates follow, alongside a clickable prototype. You evaluate the prototype against your existing site, page by page, before production code begins.
- you get
- A design system. A clickable prototype of the core pages.
- moves on when
- The prototype solves the problem named in the brief.
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Build
I build the site on the chosen stack. The editor is added so your team can manage updates without raising tickets. Page titles, descriptions and structured data transfer across, alongside a weekly staging link for your review.
- you get
- A staging site, updated weekly, that your team has already edited.
- moves on when
- Your editors can publish a page on their own.
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Launch
Cutover follows a written plan, including a rollback procedure. The new sitemap goes to Search Console on the same day, and we check high-traffic pages before and after release. Your team receives training and a concise reference guide for routine updates.
- you get
- The live site. A launch report. The editing guide.
- moves on when
- Search Console shows the new pages indexed and the old ones redirecting.
who this is for
Four kinds of London business I build for most.
Estate and lettings agencies
Property sites in Notting Hill, Kensington and Chelsea live on listing feeds, area guides and valuation forms. The build has to keep the feed fast and the enquiry forms reaching the right branch.
Private clinics
Clinics need booking that works on a phone, treatment pages a practice manager can update and a privacy setup that stands up to scrutiny. The design has to reassure patients before it sells anything.
Professional services
Law, finance and consulting firms win work on credibility. That means people pages, insight articles and service pages that partners can edit without waiting on an agency.
Growing businesses on a page builder
The current site was fast to deploy and is now sluggish and difficult to modify. Migrating to a clean codebase preserves ranking pages while removing forgotten plugins.
what you get
Deliverables, in writing.
- An audit of your current site. It covers mobile performance on physical handsets, alongside an analysis of which pages generate enquiries and which do not.
- A content plan accounting for every existing URL. Each URL is labelled keep, rewrite or retire.
- A written specification. A fixed price in pounds tied to three milestones.
- A design system. A clickable prototype of the core pages.
- A build using WordPress, Next.js or Astro, configured with an editing interface your team can manage.
- A redirect map for every changing URL, verified prior to launch.
- Page titles, descriptions and structured data migrated from the legacy site.
- Deployment with a rollback procedure. Same-day sitemap submission is included.
- Training and a short guide to everyday edits
what it costs
From £3,900 for a marketing site, fixed before the build starts.
from £3,900
A 10-15 page site for a practice, agency or service business: design, build, copy edits, speed and SEO set up properly. 6-8 weeks.
from £6,200
Larger sites and anything beyond pages: client portals, dashboards, listing feeds, booking or calculators. 8-14 weeks.
from £12,000
An ecommerce shop. Or a multilingual site featuring translated copy, hreflang attributes and dedicated redirects for each locale. 10-16 weeks.
What moves the price
- Unique templates dictate scope, not raw page counts. A 40-page site relying on four shared templates costs less than a 15-page site requiring fifteen bespoke layouts.
- Content preparation matters. Signing off copy before starting design keeps the overall cost near the lower end of the range.
- Third-party integrations add time. Connecting booking platforms, CRMs, listing feeds and payment gateways adds development and testing time.
- Localisation changes the workload. Every additional language requires translated entries, metadata and specific redirect audits.
london prices
What web design costs in London, and where this studio sits.
London quotes for what sounds like the same website range from a few thousand pounds to tens of thousands. Published price guides put the bands roughly where the table shows them. The useful question is which model fits your brief, not which one is cheapest.
| route | typical price | fits when |
|---|---|---|
| Freelancer or low-cost provider | £1,500-£5,000 for a small brochure site | A defined brief, one contact on your side and a template design |
| Established London agency | £6,000-£15,000 for an SME site; £15,000-£40,000+ for corporate builds | Several stakeholders, a full team and a long account relationship |
| This studio | from £3,900 for a marketing site; from £6,200 custom; from £12,000 ecommerce or multilingual | Senior attention on every stage, from the first call to launch |
across london
A Notting Hill studio, working across London.
The studio is at 22 Notting Hill Gate, and most projects mix remote work with one or two meetings in person during discovery. Each area page covers the businesses and briefs that come up most in that part of London.
the evidence
Work you can open and check.
- This site Redesigned in October 2026 across 3,100+ URLs in 8 languages, on Astro, with a build that fails on a broken redirect or schema error.
- HostList A directory ranking 30,000+ hosting companies, built on Next.js and Supabase with programmatic SEO.
- Deluxe Astrology A content platform with 93+ tools in 30 languages, with hreflang and translated pages handled at scale.
- Selected work More than 5,000 sites shipped over twelve years, with the projects I can show listed on the work page.
common questions
Web design in London FAQ.
How much does web design cost in London?
Published London guides put a small brochure site from a freelancer at £1,500-£5,000, an SME site from an established agency at £6,000-£15,000, and larger corporate builds at £15,000-£40,000 or more. My prices start at £3,900 for a marketing site, £6,200 for a custom build and £12,000 for ecommerce or multilingual sites, fixed after discovery.
How long does a website take?
A 10-15 page marketing site usually takes 6-8 weeks. A custom build with portals, feeds or booking takes 8-14 weeks, and ecommerce or multilingual sites take 10-16 weeks. Content that is agreed before design starts is what keeps a project on schedule.
Should I hire a London web design company or a freelancer?
A freelancer suits a defined brief, one contact on your side and a template design. An established agency suits projects with several stakeholders that need a full team. I sit between the two: one senior person accountable for the plan, the build and the launch, at prices below most London agencies.
Which platform will my site be built on?
It depends on who edits the site. WordPress suits teams that publish often and know its editor. Next.js suits sites with portals, dashboards or app features. Astro suits fast content sites. You get the recommendation and the reasons on the first call.
Will a new website lose my Google rankings?
Not if the move is planned. Every URL that earns traffic is listed in discovery, kept or redirected to its closest new page, and the titles, descriptions and structured data carry across. The sitemap goes to Search Console on launch day and the top pages are checked before and after.
Can we meet in person?
Yes. The studio is at 22 Notting Hill Gate, W11. Most projects run remotely, with one or two meetings in person during discovery, and the first call is a 30-minute video call.
What happens after launch?
Your team gets training and a short guide to everyday edits, so small changes do not need a developer. Support after launch is available if you want it, quoted separately so you only pay for what you use.
further reading
the first call
Bring the site and the problem. Leave with a route and a price in pounds.
Bring your current site, the problem in one sentence and a realistic budget. In thirty minutes you will know which route fits, what it costs in pounds and how long it takes.