Accounting firm website design that ranks for the services you sell
Accountancy firm marketing is mostly local search ('accountants near me'), service-page SEO, and the kind of writing that signals expertise. The version that wins is the one that does all three properly.
BOOK YOUR 30-MIN CALL Discuss your website
Who I build for
Accountancy firms have a similar marketing pattern to law firms: local search, service-area landing pages, expertise-signalling writing. The win is the same: write copy that reads like a partner, build pages per service area, optimise for local SEO with proper schema. The difference is most accountancy firms have lower agency budgets, the modern-stack approach lands well at sensible price points.
The accountants clients I take on tend to fit one of these three shapes:
- Small-to-mid accountancy practices in the UK or US serving SME clients
- Specialist firms (R&D tax credits, contractor accountants, e-commerce accountants) needing service-specific SEO
- Solo chartered accountants and consultants needing a credible brand site
What accountants businesses get wrong about their websites
Service-specific landing pages, not one 'Services' page
Accountancy services have specific search terms, 'R&D tax credits accountant', 'self-assessment help', 'company formation accountant'. One Services page does not rank for any of them. Per-service landing pages with proper content is the SEO win.
Trust signals matter more than design
ICAEW / ACCA / AAT credentials, client testimonials, specific case studies (anonymised), these convert at higher rates than generic 'about us' pages. The site that shows the credentials prominently wins the trust the firm deserves.
GDPR, AML, and data handling
UK accountancy firms have specific regulatory requirements around AML disclosure, data handling, and client communication. The site needs to handle these correctly without making them the main message. Most generic agency builds get this wrong.
How I work
I am the senior on every engagement, with twelve years and more than five thousand sites of practice behind the process. The build runs on Next.js, Astro or headless WordPress depending on who edits the site, and if you are replacing an existing site, the redirects, metadata and schema move across with it so the rankings do too.
Related services and industries
When you're ready
Book a 30-minute call. No slide deck, no qualification screen. You describe the accountants business, the brief, the timeline. I tell you whether I am the right person, and by the end of the call you have a stack pick, a price range, and a realistic delivery window.