Dentist web design that gets the new-patient phone calls — not the design awards
Dental practice marketing is mostly Google. Local pack ranking, before-and-after galleries that load in under 2 seconds, online booking that does not break, and content the patient actually reads.
BOOK YOUR 30-MIN CALL
Who I build for in dental
Dental practices have a clear marketing equation: Google Business Profile + local SEO + online booking that works = new-patient phone calls. The web designers who deliver that win the brief. The ones who deliver award-show portfolios usually do not.
The dental clients I take on tend to fit one of these three shapes:
- Single-location dental practices in the UK or US needing local-pack rankings
- Multi-location practice groups needing consistent branding across sites with local SEO per location
- Specialist practices (orthodontics, cosmetic dentistry, implants) needing service-specific landing pages
What Dental businesses get wrong about their websites
The local pack is the entire game
Most dental searches happen on mobile, with location intent, and click into the local pack rather than the organic results. Optimisation priority: Google Business Profile completeness, real review velocity, NAP consistency across citations, LocalBusiness schema with practice-specific service offerings.
Before-and-after galleries kill page speed
The standard dental site mistake is uploading 50 before-and-after images at 4MB each. Lighthouse mobile tanks to 30. The fix is image optimisation pipeline (WebP, lazy load, proper sizing) baked into the build — not a plugin you remember to enable.
Online booking integration matters
Dentists who integrate online booking (Dentally, Software of Excellence, NexHealth, or similar) capture significantly more new patients. The booking widget needs to load fast, work on mobile, and not break the rest of the page. This is a real engineering decision, not just a copy-paste embed.
What you actually get with the modern-stack approach
One senior team, no junior handoff
I am the senior on every engagement. Twelve thousand sites of practice across nine years at Seahawk Media. The kickoff conversation is with me; the build is delivered with senior engineers; the handover at the end is real code with documentation, not an agency-locked WordPress install.
Modern stack first — Next.js, Astro, Supabase, headless WordPress
Most agencies in the dental space ship 30-plugin WordPress builds because that is what they know. I ship Next.js, Astro, and headless WordPress for the public site, with WordPress as the editorial back end only when the team is genuinely trained on wp-admin. The result: faster pages, smaller attack surface, lower hosting costs, longer-lasting site.
SEO transport that does not lose rankings
If you are migrating from an existing site, the SEO transport is the part that decides whether the migration is a clean handover or a six-month traffic recovery. Redirect maps from Search Console plus Ahrefs, Yoast or Rank Math metadata transport, schema preservation, hreflang continuity. The boring parts that 90% of agencies skip and 100% of post-launch reports complain about.
When you're ready
Book a 30-minute call. No slide deck, no qualification screen. You describe the dental business, the brief, the timeline. I tell you whether I am the right person, and by the end of the call you have a stack pick, a price range, and a realistic delivery window.