Hotel web design that ranks, loads, and gets the direct booking — not the OTA commission
Booking.com is the competitor for every hotel website. The hotel that wins direct bookings is the one whose site loads faster, surfaces the right rates, and converts the guest who has already done their research.
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Who I build for in hotels
Hotel web design is fundamentally a fight against Booking.com and Expedia for the direct booking. The hotels that win are the ones whose sites load faster than the OTA results, show the right rates without 14 commission layers, and convert the guest in three steps. The ones that lose are the ones that look beautiful and book through a third party anyway.
The hotels clients I take on tend to fit one of these three shapes:
- Independent boutique hotels and B&Bs in tourist destinations needing direct booking volume
- Small hotel groups (3-20 properties) with a coherent brand and per-property landing pages
- Specialty venues (heritage hotels, wellness retreats, country house hotels) with high-touch booking journeys
What Hotels businesses get wrong about their websites
Channel manager + property management system integration
If the hotel uses SiteMinder, Cloudbeds, Mews, Little Hotelier, or similar — the integration is the build. Real-time rates, availability, multi-room booking flows. Most agency-built hotel sites get this badly wrong; the booking widget is bolted on, not integrated.
Multi-language and currency
Hotels with international guests need genuine multi-language (not Google Translate) and dynamic currency display. The hreflang setup needs to be correct or international SEO traffic suffers. This is i18n at scale, not a plugin.
Direct-booking incentive needs to be visible
The single biggest direct-booking lever is making the price advantage over Booking.com obvious — usually 5-10% lower or value-add (free breakfast, room upgrade). Hide this and the guest defaults to the OTA they already had open.
What you actually get with the modern-stack approach
One senior team, no junior handoff
I am the senior on every engagement. Twelve thousand sites of practice across nine years at Seahawk Media. The kickoff conversation is with me; the build is delivered with senior engineers; the handover at the end is real code with documentation, not an agency-locked WordPress install.
Modern stack first — Next.js, Astro, Supabase, headless WordPress
Most agencies in the hotels space ship 30-plugin WordPress builds because that is what they know. I ship Next.js, Astro, and headless WordPress for the public site, with WordPress as the editorial back end only when the team is genuinely trained on wp-admin. The result: faster pages, smaller attack surface, lower hosting costs, longer-lasting site.
SEO transport that does not lose rankings
If you are migrating from an existing site, the SEO transport is the part that decides whether the migration is a clean handover or a six-month traffic recovery. Redirect maps from Search Console plus Ahrefs, Yoast or Rank Math metadata transport, schema preservation, hreflang continuity. The boring parts that 90% of agencies skip and 100% of post-launch reports complain about.
When you're ready
Book a 30-minute call. No slide deck, no qualification screen. You describe the hotels business, the brief, the timeline. I tell you whether I am the right person, and by the end of the call you have a stack pick, a price range, and a realistic delivery window.