Website redesign services: a new site that keeps the rankings the old one earned.

Website redesign services rebuild an existing site around a problem the current one cannot solve: slow pages, falling conversion or a brand that has moved on. The work covers diagnosis, a content audit, a redirect map, new information architecture and design, the build and the launch. Done properly, the new site keeps the search rankings the old one earned, because every URL with traffic or links is mapped before anything is designed.

Act on three signals. The site fails Core Web Vitals on most pages and a year of caching work has not fixed it. Conversion has dropped meaningfully, by more than 15%, over the last 12 months on stable traffic, and the funnel points at the site rather than the offer. Or the brand has shifted, with new positioning, audience or pricing, and the site misrepresents what the business does today. "The design feels old" is not one of them; an aesthetic refresh on its own is the weakest reason to fund a rebuild.

A 10-25 page marketing site with proper discovery, design and build runs 10-14 weeks. A 50-150 page content site with a real CMS runs 14-20 weeks. Ecommerce redesigns run 16-24 weeks because of cart, checkout and integrations. Content readiness stretches timelines more than anything else: redesigns ship on time when content is locked before design starts, not when copy is written during the build.

Protect search performance with three rules. Keep every URL or 301 it to its new home, using a list pulled from Google Search Console, Ahrefs and the existing sitemap, deduplicated, mapped and shipped in your hosting config. Carry titles, meta descriptions and canonicals across byte for byte. Keep schema markup on every page, and if you cannot ship the same types, ship better ones. Redesigns that lose rankings almost always skipped one of these, usually the redirect map, usually under time pressure in the final week.

A refresh of a 10-15 page marketing site starts from $5k. A full redesign of a 25-50 page site with a new architecture and proper SEO transport starts from $11k. A bespoke design and build for a premium brand starts from $17k. Discovery sets where above the starting price you land: content-locked, scope-locked briefs sit near the bottom, and briefs where the scope keeps growing land higher.

A refresh keeps the existing CMS and site structure, and updates the visual design, the copy, performance and SEO. It typically takes 4-8 weeks, from $5k. A redesign rebuilds the architecture, often on a new stack, and treats the content as a new spec. It typically takes 10-20 weeks, from $11k. The deciding question is whether the current build is fit for the next three to five years. If the honest answer is that the build is the problem, a refresh will not fix it.

An agency gives you a team, which helps when several sites or brands are redesigned at once. A consultant gives you one senior person accountable for the diagnosis, the redirect map and the launch, the three places redesigns usually go wrong. I work that way, with designers and specialists joining when the brief needs them, and I stay on the project until Search Console confirms the move.

Track four numbers, before and after. Lighthouse on the ten highest-traffic pages, aiming for 85+ on mobile and 95+ on desktop. Core Web Vitals on field data, aiming for 90% of page loads in the green. Organic traffic on the same URL set for 90 days after launch against the 90 days before: stable or up, and a drop of more than 10% means the migration broke something. And conversion on the main funnel. Without baseline numbers before the work starts, you cannot tell whether the rebuild worked.