THE ASTROLOGY PLATFORM MY FAMILY RUNS
Deluxe Astrology is my parents' venture: free birth charts, Vedic kundli, and multi-tradition tools people actually use. I am the tech brains, marketing, and advisor. Ravi Khorana leads the Vedic methodology and professional readings.
Visit Deluxe Astrology Technical case study →
WHAT YOU ARE LOOKING AT
Deluxe Astrology is a full astrology platform, not a horoscope blog. Free birth chart in about 30 seconds. Vedic kundli and Western chart side by side. Kundli matching, synastry, daily horoscopes, numerology, tarot, and 93+ calculators. AI readings, astrocartography, and professional PDF reports when someone wants to go deeper.
Four traditions live in one product: Vedic, Western, Chinese, and Numerology. Calculations use Swiss Ephemeris and NASA JPL DE431, with Lahiri ayanamsa for Vedic work. The Cosmic Gemstone Hub alone is 350+ stones with planetary pairing, ratti weight, and ascendant recommendations.
MY ROLE
This is my parents' venture. They own the practice and the content authority. Ravi Khorana's methodology sits behind the professional Vedic readings and remedies on the site.
I am the tech brains, marketing, and advisor. Architecture, product surfaces, growth, and the modern-stack systems that let a family practice ship at internet scale without becoming a thin-content farm. When the brief is "make this real on the web and keep it honest," that is my lane.
HOW IT IS BUILT
- Astro for static generation across a large programmatic catalogue.
- Supabase as the editorial and metadata source of truth: content, translations, gemstone records, image references.
- 30-language i18n with subdirectory routing, bidirectional hreflang, and an out-of-band translation pipeline so builds stay under five minutes.
- Programmatic SEO with quality gates (humanizer pass, banned-phrase blocklist, readability floors) before pages go live.
- FAL + Sharp for hero images generated once, stored in Supabase Storage, served from CDN.
- Structured gemstone catalogue with planetary pairing logic that also feeds the Vedic gemstone store pattern I write about on this site.
THE NUMBERS YOU CAN VERIFY
- 125,000+ pages live across 30 languages
- 93+ free calculators and tools
- 350+ astrological gemstones in the Cosmic Gemstone Hub
- 73,000+ celebrity and historical charts in the catalogue
- Build time under five minutes with out-of-band translation
IF YOU WANT THE ENGINEERING DEEP DIVE
The long-form technical write-up lives in the case study: architecture decisions, TRIBE v2 rewrite, what broke, and what transferred to client work.
See it live at deluxeastrology.com Read the case study → Vedic gemstone store →
FREQUENTLY ASKED QUESTIONS
What is Deluxe Astrology?
Deluxe Astrology is a Vedic and multi-tradition astrology platform: free birth charts, kundli matching, 93+ calculators and tools, AI readings, and professional PDF reports. It covers Vedic, Western, Chinese, and Numerology traditions in one place, with Swiss Ephemeris and NASA JPL DE431 for planetary positions.
Who runs Deluxe Astrology?
It is my parents' venture. Ravi Khorana leads the Vedic methodology and professional readings. I am the tech brains, marketing, and advisor: architecture, growth, and the modern-stack build that keeps the platform shipping.
What is your role on the platform?
Tech architecture, marketing, and advisor. The practice and content authority sit with my parents. I design and ship the stack (Astro, Supabase, i18n, programmatic SEO), the product surfaces, and the growth systems around them.
Is Deluxe Astrology free?
Core tools are free forever: birth chart, kundli matching, horoscopes, and dozens of calculators with no credit card. Deeper PDF reports and custom Vedic readings are optional paid products.
How accurate are the calculations?
Planetary positions use Swiss Ephemeris and NASA JPL DE431, with Lahiri ayanamsa for Vedic work. That is the same class of data professional astrologers and research institutions use.
How many languages does it support?
The platform ships across 30 languages, with subdirectory i18n, bidirectional hreflang, and an out-of-band translation pipeline so deploys stay fast as the catalogue grows.