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Plausible Analytics

Privacy-first, cookieless web analytics. The honest GA4 alternative — 1KB script, EU-hosted.

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Quick facts

  • CategoryPrivacy-first web
  • PricingFreemium
  • Starts at$9/mo
  • LicenseAGPL-3.0
  • Created2018
  • GitHub stars21k
  • Script size<1KB
  • CookielessYes
  • Self-hostYes

What it is

Plausible is the canonical privacy-first GA4 alternative. Cookieless, GDPR-friendly without a banner, EU-hosted. The dashboard is intentionally simple — pageviews, sources, top pages, devices, no funnels or cohorts. 1KB script weight. AGPL self-host option exists but the cloud product is the default.

Best for

  • Marketing sites, blogs, SaaS landers — anyone who needs Lighthouse-friendly analytics
  • Teams that want to drop GA4 entirely without a cookie banner
  • Sites in EU jurisdictions where GDPR scrutiny is real

When not to pick it

Skip Plausible if you need product analytics — funnels, retention cohorts, user journeys. It is web analytics only, by design.

My take

Plausible is the default I install on every static site I build. The dashboard is honest, the script is tiny, the EU-hosted story makes the legal page short. The only reason not to pick Plausible is if you also need product analytics — pair it with PostHog for that.

Links

Compare Plausible Analytics side-by-side

Plausible Analytics vs Fathom Analytics → Plausible Analytics vs Google Analytics 4 → Plausible Analytics vs Umami → Plausible Analytics vs Cloudflare Web Analytics → Plausible Analytics vs Vercel Analytics →

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Fathom Analytics

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Simple Analytics

EU-hosted, no-cookies analytics. Even simpler than Plausible — pageviews and referrers only.

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Umami

Open-source, self-hostable, cookieless. The free Plausible if you can run a Postgres.

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If Plausible Analytics is your pick — the next conversation is short

The 30-min call is where your analytics choice becomes a real implementation, an event-tracking plan that fits your product, and a privacy story that does not need a 4-screen cookie banner.