vercel-analytics.html

Vercel Analytics

Vercel's bundled analytics. Privacy-first, framework-aware, a button-click to enable.

Quick facts

CategoryPlatform-bundled
PricingFreemium
Starts atFree / bundled
LicenseProprietary
Created2021
GitHub starsclosed
Script size<2KB
CookielessYes
Self-hostNo

What it is

Vercel Analytics is bundled into the Vercel platform. Privacy-first, cookieless, framework-aware (Next.js / Nuxt / SvelteKit integration). Free tier covers 100k events / month; paid tiers bundle with Vercel Pro / Enterprise. Speed Insights is a sister product for Web Vitals tracking. The pitch: zero-config, one-click-enable for sites already on Vercel.

Best for

Next.js / Vercel-hosted sites who want one-click analytics with zero config
Teams already paying for Vercel Pro who get analytics bundled
Privacy-conscious teams who do not want a separate vendor relationship

When not to pick it

Skip Vercel Analytics if you need detailed event tracking — it is web analytics only. Skip if you are not on Vercel; the integration story is the value.

My take

Vercel Analytics is the easy default for any Vercel-hosted Next.js project. Plausible has a more polished dashboard but the convenience of bundled-with-platform is hard to argue with for small / mid sites.

Compare Vercel Analytics side-by-side

Vercel Analytics vs Plausible Analytics →

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