Magic
Passwordless link auth, web3 wallet integration, the original "no passwords" hosted product.
VISIT MAGICQuick facts
- CategoryModern hosted SaaS
- LanguageTypeScript
- PricingFreemium
- LicenseProprietary
- Created2018
- GitHub starsclosed
- HIPAA-eligibleNo
- SSO / SAMLLimited / paid
What it is
Magic was an early passwordless-first hosted auth product. Strong web3 / wallet integration story. Good fit for crypto-adjacent products and apps committed to email-link auth as the primary flow.
Best for
- Web3 products needing wallet + email auth
- Apps committed to magic-link as the primary flow
When not to pick it
Skip Magic for general B2C / B2B auth — Clerk or Stytch fit better. Magic's positioning leans hard into the web3 niche.
My take
Niche pick for web3-adjacent products. Outside that niche the field has caught up.
Links
Similar tools you should also consider
If Magic is your pick — the next conversation is short
The 30-min call is where your auth choice becomes a real architecture, a migration plan if you are switching, and a price range you can take to your stakeholders. Describe your stack, your scale, your compliance constraints. I tell you whether Magic is genuinely your fit.