BRAND & DESIGN GUIDES
Brand identity systems, logo design, trademark workflows, and the gap between freelance Fiverr work and a six-month studio engagement. Practical for founders.
Brand for software companies in 2026: a working guide
Naming, visual identity, voice, trademark, and the brand-product feedback loop. Brand as ongoing operational discipline, not a one-time agency engagement.
Design tokens that survive a redesign
How to build a design token system that outlives the next visual refresh. Semantic naming, three-layer structure, and what to avoid.
From the blog
- Should Your Brand Object to a New gTLD? The Window Explained
- Naming Agency vs DIY vs Name Generator: What Each Gets You
- Naming for New gTLDs: Names That Read Across the Dot
- How to Name a Startup: 7 Constraints to Set First
- .Brand TLDs in 2026: Who Applied and What It Costs
- Brand Naming in 2026: A Process for Names That Survive