BRAND & DESIGN GUIDES
Brand identity systems, logo design, trademark workflows, and the gap between freelance Fiverr work and a six-month studio engagement. Practical for founders.
Brand for software companies in 2026: a working guide
Naming, visual identity, voice, trademark, and the brand-product feedback loop. Brand as ongoing operational discipline, not a one-time agency engagement.
Design tokens that survive a redesign
How to build a design token system that outlives the next visual refresh. Semantic naming, three-layer structure, and what to avoid.
From the blog
- Trademark or Domain First? The Right Order for Naming a Business
- Dribbble alternatives in 2026: match the tool to the job
- Dribbble vs Behance in 2026: shots versus case studies
- 9 free business name generators in 2026 (only one of them actually checks trademarks)
- Atom vs Namelix vs Shopify business name generator: which one actually checks trademarks?
- How to name a business without a trademark lawsuit: the 5-step process