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SEO, AEO & GEO

Technical SEO, AI Overviews, ChatGPT citations, schema markup, and what is actually changing in search in 2026. Practical and measurable.

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15 aug 2026 The sitemap Google refused to read for six months, and the 14-second fix A 240,000-URL site, a sitemap index reading Success with zero pages discovered, five audits by four different AI models, and the one controlled experiment that finally explained it.
17 jul 2026 Agent-Readable Websites: Structure Content for AI Agents AI agents are already crawling your clients' sites, pulling data, and making decisions based on what they find. Most sites aren't structured for that at all. Here's what to fix, and why it matters more than your next redesign.
15 jul 2026 How to Get Your Site Cited by ChatGPT and Perplexity ChatGPT Search and Perplexity are pulling citations from a surprisingly small pool of sites. Here's what I've figured out after optimising dozens of client sites for AI-driven search traffic in 2024.
15 jul 2026 How to Appear in Google AI Overviews: What Gets Cited AI Overviews don't just cite whoever ranks #1. After watching citation patterns across hundreds of sites, I've found the signals that actually matter, and most SEOs are ignoring them.
14 jul 2026 Why Raw AI Content Fails (And What Fixes It) Most agencies are publishing raw GPT output and wondering why it tanks. I've reviewed hundreds of AI-written posts across client sites and the failure patterns are almost always the same. Here's what's actually going wrong, and the pipeline that fixes it.
14 jul 2026 Sitemap Index Files: Scaling Sitemaps Past 50,000 URLs A single sitemap.xml caps out at 50,000 URLs and 50MB uncompressed. If your site is past that threshold, here's exactly how to split, structure, and submit sitemap index files without breaking your crawl budget.
12 jul 2026 301 vs 302 Redirects: Which One Actually Matters for SEO Use the wrong redirect type on a site migration and you can quietly drain months of link equity before you even notice. I've seen it happen. Here's how to get it right every time.
10 jul 2026 Weglot Alternatives in 2026: Cheaper, More Flexible Weglot charges by word count, which sounds fine until a client's WooCommerce catalogue tips you into the next pricing tier mid-project. Here are the alternatives worth using in 2026.
9 jul 2026 Using the DeepL API for Website Translation DeepL's translation API is quietly the best machine translation money can buy right now. Here's exactly how I wire it into client sites, what it costs, where it falls flat, and what I'd do differently if I were starting today.
9 jul 2026 DeepL vs Google Translate (2026): Which Wins for Websites? I've integrated both tools across dozens of multilingual builds. DeepL and Google Translate are not interchangeable. Here's the honest breakdown of which one earns its place on a real website in 2026.
7 jul 2026 hreflang Tags Done Right: Stop Errors at Scale hreflang errors compound silently across large sites. I've audited international setups with 30,000+ broken signals and the same five mistakes keep appearing. Here's how to actually fix them.
7 jul 2026 The Multilingual SEO Checklist I Run on Every Site After building 12,000+ sites at Seahawk Media, I've distilled multilingual SEO into a repeatable checklist. Here's everything I actually check, in order, and why most agencies skip the hard bits.
6 jul 2026 SEO for Multiple Countries: hreflang, ccTLDs, and the Mistakes That Tank You International SEO breaks in quiet, expensive ways. Hreflang errors, wrong domain structures, and duplicate content penalties can gut your rankings before you notice. Here's what I've learned building sites in 40+ countries.
6 jul 2026 Localisation SEO: How to Actually Rank in Each Market Most sites translate their content and call it localisation. Then they wonder why the German pages rank nowhere near Munich. Here's what actually moves the needle, from hreflang to local link signals.
21 jun 2026 llms.txt vs robots.txt: how they differ and when you need each They sound similar and sit in the same folder, but llms.txt and robots.txt do opposite jobs. One gates crawlers, the other curates content for AI. You usually want both.
21 jun 2026 WordPress to Astro migration: when it makes sense and how to keep your SEO Astro can turn a sluggish WordPress site into a fast static one, but only for the right kind of project. Here is when the move pays off and how to do it without dropping rankings.
21 jun 2026 Is Astro good for SEO? What running it at scale taught me Astro is one of the most SEO-friendly ways to build a content site in 2026, mostly because of what it does not ship. Here is the honest case, and the gotchas.
5 jun 2026 AI Overviews vs AI Mode: The Difference, and What Each Does to Your Traffic AI Overviews vs AI Mode, clearly separated: what each one is, how each affects your traffic, and what you optimise differently for the two surfaces.
5 jun 2026 Google AI Mode and SEO in 2026: What Actually Changes (and What Doesn't) A calm, sourced operator read on Google AI Mode and SEO in 2026: what the Pew data really shows, what is overblown, and what still earns citations.
23 may 2026 llms.txt Explained (2026): What It Is, How to Write One, and Whether It Works What llms.txt is, how to write one, the difference from llms-full.txt and robots.txt, and an honest take on whether AI crawlers actually use it in 2026.
18 may 2026 9 AI search keyword research tools compared (2026): ChatGPT, Perplexity, AI Overview coverage 9 tools for AI search keyword research compared on coverage, accuracy, price, and the killer feature each one nails. Honest 2026 review including the free option I built.
15 may 2026 X-Robots-Tag vs robots meta tag: when each one tells Google to skip a page Two ways to noindex a page: the meta robots tag in HTML, or the X-Robots-Tag in the HTTP header. They do the same job and they are not interchangeable. Here is the decision matrix and the defence-in-depth pattern used on this site.
15 may 2026 301 vs 302 vs 307 vs 308: the redirect code decision matrix for SEO migrations Four HTTP redirect codes, four different behaviours. Pick wrong on a migration and you lose 20-40% of organic traffic in the first 60 days. Here is the decision matrix and how to verify the right code is shipping.
15 may 2026 410 vs 404 status codes for SEO: when each tells Googlebot something different Google treats 404 and 410 differently. 404 keeps URLs in the index for months; 410 drops them in days. Picking the right code shaves weeks off any migration cleanup with thousands of retired URLs.
15 may 2026 AEO vs GEO vs traditional SEO keyword research: what actually changes when AI engines do the answering Three names, AEO, GEO, AI search optimisation, for one new discipline. The honest comparison against traditional SEO keyword research, term by term.
12 may 2026 How to do AI search keyword research: the 7-step playbook for 2026 Concrete 7-step workflow for AI search keyword research in 2026. Free tools, paid tools, the order they go in, and the output that informs real content briefs.
9 may 2026 AI search keyword research in 2026: what it is, why traditional SEO research no longer fits Traditional keyword research optimises for blue links. AI search optimises for being cited inside the answer. The methodology, the tools, and the gap between them in 2026.
5 may 2026 How I use Claude Code for technical SEO audits in 2026 A 6x faster SEO audit workflow built on Claude Code with a real MCP stack: Puppeteer + Filesystem + Postgres + Lighthouse. The exact prompt, the five phases, what AI still cannot do here.
5 may 2026 Best SERP Tracking Tools in 2026: 10 Ranked, AI Search Included After running organic for HostList.io and across Seahawk Media client engagements, here is the SERP tracking stack I would actually pay for in 2026, Google blue links, AI Overviews, and ChatGPT search included.
4 may 2026 LSI keywords in 2026: what they are, what they are not, what actually matters LSI keywords are a partly-mythological SEO concept Google has explicitly said it does not use for ranking. What people actually mean when they say it, why the concept persists, and what to do instead.
4 may 2026 How much do SEO agencies charge in 2026 SEO agencies charge 500 to 100K USD per month in 2026. Real ranges by tier, what drives cost up, hidden costs proposals skip, how to spot overcharging.
4 may 2026 What do SEO agencies actually do in 2026 SEO agencies do four kinds of work: technical SEO, content SEO, authority building, and reporting. The full operator view of what good agencies deliver and what theatre to avoid.
3 may 2026 How I Run a Technical SEO Audit With Screaming Frog & GSC I've audited thousands of sites and I still come back to the same two tools every single time. Here's my exact process, no agencies, no $500/month platforms, no fluff.
2 may 2026 How to Build a Redirect Map for a 20,000-URL Site Migration Migrating a 20,000-URL site without a solid redirect map is how you hand Google a reason to tank your rankings overnight. Here's the exact process I use, tooling, triage, and all the bits most guides skip.
1 may 2026 Enterprise SEO Audit: What to Demand From Any Agency Most enterprise SEO audits are glorified PDF exports from Semrush with a price tag attached. Here's what a real audit looks like, and how to demand it before you sign anything.
1 may 2026 Headless CMS SEO: When SSR Hurts and How to Fix It Everyone said "go headless, SSR will sort your SEO." Three years and dozens of broken crawls later, here's what they didn't tell you, and how to actually fix it.
1 may 2026 Shopify to Headless Migration Without Killing SEO Headless Shopify promises speed and flexibility, but a botched migration can wipe out years of organic rankings in weeks. Here's how to move without losing what you've built.
1 may 2026 Crawl Budget on Large Sites: Indexing 91,000 Pages After spending months wrestling Googlebot through 91,000 pages on a single site, I picked up lessons no documentation prepares you for. Here's exactly what broke, what I fixed, and what I'd do differently.
1 may 2026 Schema Markup at Scale: JSON-LD for 91,000 Pages Generating schema markup for 91,000 pages isn't a plugin problem, it's an architecture problem. Here's exactly how we solved it at Seahawk, and what broke along the way.
1 may 2026 JavaScript SEO in 2026: When SSR Wins and Where It Hurts Googlebot can render JavaScript now, sort of. But "sort of" is doing a lot of heavy lifting in that sentence. Here's what actually matters for JavaScript SEO in 2026, and when SSR is the wrong answer.
1 may 2026 Log File Analysis for Crawl Budget on 50K-Page Sites On a 50,000-page site, Googlebot doesn't read every page, and your server logs will tell you exactly which pages it's wasting time on. Here's how to actually fix that.
1 may 2026 What Technical SEO Services Actually Cost in 2026 Everyone quotes you a number. Nobody explains what's inside it. Here's a frank breakdown of what technical SEO actually costs in 2026, audits, retainers, tools, and where agencies quietly pad the bill.
1 may 2026 My Site Migration SEO Checklist for 20,000-Page Sites I've migrated sites with 20,000+ pages and watched rankings crater because someone skipped a redirect audit. Here's the exact checklist I use at Seahawk, before, during, and after the switch.
1 may 2026 Technical SEO Audit Checklist for Sites Over 10,000 Pages Auditing a 10,000-page site isn't just a bigger version of auditing a 50-page site. The failure modes are completely different. Here's the checklist I actually use at Seahawk Media.
28 apr 2026 AEO and GEO in 2026: a practical playbook with Tavily, Winston, and schema Most SEO advice for AI search is still vague. This is the working playbook we use to get cited by ChatGPT, Perplexity, and Google AI Overviews, Tavily for research, Winston for verification, schema for structure.