Your Drupal site is a year overdue for the upgrade your team has been quietly avoiding
Drupal core upgrades break custom modules. Your last contractor moved on. Hiring senior Drupal in 2026 is harder every quarter. Meanwhile your editorial team would prefer WordPress. The migration is the right answer — done correctly, you keep your SEO, your content, and the next 10 years.
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The migration plan, in 5 phases
1. Discovery (1-2 weeks)
Audit the Drupal site — every content type, every taxonomy, every custom module, every active plugin equivalent. Pull every URL currently indexed by Google (Search Console) plus every URL with backlinks (Ahrefs) plus the Drupal sitemap. Build the redirect map preview. Output: a written technical specification including content-model translation table, custom-module reproduction plan, redirect map v1, fixed-price quote.
2. WordPress build (3-8 weeks)
Custom WordPress theme matching the existing design (or new design if rebrand is in scope). Custom post types + ACF fields matching the Drupal content types. Plugin selection for the equivalents of your active Drupal modules — WordPress has good equivalents for 80% of typical Drupal modules; the other 20% need custom plugin work.
3. Content migration (2-4 weeks)
Bulk migration via WP-CLI scripts (or Drupal-to-WordPress migration tools where appropriate, vetted carefully). Per-content-type validation — confirm field mapping, taxonomy preservation, image asset transfer, URL structure preservation. Sample QA on a representative subset before bulk run.
4. SEO transport (1-2 weeks)
Yoast or Rank Math configured to match the Drupal Metatag setup. Title, description, canonical, OG, Twitter card — byte-identical preservation. Schema markup preserved or upgraded. Build-time SEO linter wired in CI to fail the build on broken redirects, missing metadata, or schema regressions.
5. Cutover + monitor (2-4 weeks)
Production cutover with documented rollback. 301 redirects shipped via vercel.json or .htaccess (never as JavaScript redirects). Search Console resubmission. 90-day post-launch monitoring of indexation, organic traffic, and Core Web Vitals; fix regressions immediately.
Frequently asked questions
How much does Drupal to WordPress migration cost?
Small Drupal site (under 200 pages, no custom modules): 8,000-18,000 USD. Mid-size site (500-2000 pages, ACF-equivalent custom fields): 18,000-50,000 USD. Enterprise Drupal site (5,000+ pages, custom modules, complex taxonomies, integrations): 50,000-180,000 USD plus typically 4-8 weeks of post-launch tuning.
How long does the migration take?
Small site: 4-6 weeks. Mid-size: 8-14 weeks. Enterprise: 14-22 weeks plus parallel-run period. The variable that lengthens timelines most is custom-module reproduction in WordPress and content-model translation; sites with mostly stock Drupal content types migrate fastest.
Will my SEO survive a Drupal to WordPress migration?
Yes if done correctly. Three rules. Pull every URL from Search Console + Ahrefs + the existing Drupal sitemap, build a 301 redirect map covering every URL. Transport metadata (Drupal Metatag → Yoast / Rank Math) so titles, descriptions, canonicals are byte-identical. Preserve schema markup. The Drupal-to-WordPress sites that lose 30%+ of traffic for 6 months are the ones that skipped the redirect map.
Why migrate from Drupal to WordPress?
Three usual reasons. (1) Editor experience — WordPress wp-admin is materially easier than Drupal admin for non-technical content teams. (2) Hiring — WordPress developers are 5-10x easier to hire than senior Drupal developers in 2026. (3) Plugin / theme ecosystem — for typical marketing/content site needs, WordPress has a more mature ecosystem. The wrong reason: assuming WordPress is intrinsically faster (it is not — both can be fast, both can be slow).
When you are ready
Bring your Drupal version, your active module list (a screenshot of /admin/modules is fine), and a 90-day Search Console screenshot. By the end of 30 minutes you will know whether migration is the right shape, what the realistic timeline is, and a price range.