Umami vs Matomo, which analytics tool wins for your brief, in 2026

Two analytics platforms, side by side. Umami is open-source, self-hostable, cookieless. the free plausible if you can run a postgres. Matomo is the veteran open-source ga replacement. heavyweight feature set, gdpr-compliant, self-hostable. The verdict, the criteria, and the honest take below.

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Verdict in one paragraph

Two open-source self-hostable analytics tools. Umami wins on modern stack (Node + Postgres), simpler dashboard, and quicker setup. Matomo wins on feature breadth (ecommerce, goals, A/B test integration) and 17 years of stability. For lightweight self-hosted analytics, Umami. For full GA replacement, Matomo.

Score: Umami 4 · Matomo 2

Side by side

Umami
Matomo
Category
Open-source / self-host
Open-source / self-host
Pricing
Open source
Open source
Starts at
Free (self-host)
Free (self-host)
License
MIT
GPL-3.0
Created
2020
2007
Script size
~2KB
~22KB
Cookieless
Yes
No
Self-host
Yes
Yes

Decision criteria

  • Which is easier to set up?

    Umami

    Umami deploys to Vercel + Postgres in 5 minutes. Matomo is PHP / MySQL, heavier to deploy.

  • Which has the more modern stack?

    Umami

    Umami is Node + Postgres + React. Matomo is PHP + MySQL, battle-tested but old-school.

  • Which has the broader feature set?

    Matomo

    Matomo ships ecommerce, goals, funnels, A/B test integration. Umami is web analytics only.

  • Which has the lighter dashboard?

    Umami

    Umami dashboard is intentionally simple. Matomo dashboard is feature-dense.

  • Which is the safer 5-year bet?

    Matomo

    Matomo has been running since 2007 with stable governance. Umami is younger.

  • Which is the right pick for a 50-site agency?

    Umami

    Umami's lightweight stack is easier to scale across many sites without operational overhead.

What Umami is best for

  • Developers comfortable running Postgres + Vercel who want zero ongoing cost
  • Teams running multiple sites who want one self-hosted dashboard
  • Anyone who wants Plausible's philosophy on a permissive license

Read the full Umami entry: /analytics/umami/

What Matomo is best for

  • Enterprises requiring full GA-replacement feature parity with self-hosting
  • EU government and regulated industries with strict data sovereignty
  • Sites that need ecommerce / funnel analytics and refuse to use GA4

Read the full Matomo entry: /analytics/matomo/

The tool choice is the easy half, the tracking plan is the hard one

The hard half is what events you track, who reads the dashboard, and how the privacy story holds up. The 30-min call is where you describe your product and your goals.